Shop Love Paks and Send a Share to a Cause You Pick

To send a share to a specific cause, start the order from that organization's own Loads of Love referral link. Your price does not change. Through Loads of Love, Love Brands gives back 20% of net sales from orders placed through a participating organization's link. If the nonprofit, school or team you have in mind is not enrolled yet, you can nominate it: Love Brands contacts the group, the group applies for itself, and it receives its own link if it is approved.

What follows is the mechanics — how the link works, what to do when you have lost it, how to nominate a group, and what an organization goes through after you do. If you want the program explained from the organization's side instead, read Loads of Love for nonprofits or Loads of Love for youth sports.

How to make sure your order counts for a cause

Three things decide whether an order is credited to a cause. The first two are in your hands.

Start from the organization's link. Not lovepaks.com typed from memory, and not a search result. Open the exact link the group sent you — in its newsletter, its team app, its social post, or on the flyer at the fundraiser table — and begin shopping from the page it opens.
Open the link on the device you are going to check out on. If the group emailed it to you and you shop on your phone, open it on the phone, and place the order from the pages that link opens rather than navigating to the store separately.
Check that the organization is enrolled at all. A group that has never joined Loads of Love has no link to give you, and a homemade link does not create one. If nobody at the organization can produce a link, it is not enrolled yet — nominate it instead.

Two different things that both look like giving

People mix these up constantly, and they are not the same mechanism. Keep them separate when you are reading any page on this site.

How it works	The Loads of Love give-back	The Loads of Love donation item
Who pays it	Love Brands	You
What sets it off	An order placed through the organization's referral link	Adding the donation item to your cart before checkout
What it is based on	20% of net sales on orders placed through that link	The amount you choose to add
Effect on what you pay	None	Your total goes up by the amount you added

"Net sales" normally means what is left of an order after discounts and returns, and it usually leaves out shipping and sales tax. Love Brands states the Loads of Love give-back as 20% of net sales from a participating organization's link. If an organization has been quoted a different rate, or needs to know exactly which orders count toward it, ask Love Brands to put the rate and the definition in writing before the fundraiser starts — that is the version that governs, not a figure repeated off a flyer.

Your order is a purchase, not a donation

You are buying laundry detergent and receiving laundry detergent. The give-back is paid by Love Brands to the organization you chose; it is not a charitable contribution made by you. IRS Publication 526 puts the general rule plainly: "If you receive a benefit as a result of making a contribution to a qualified organization, you can deduct only the amount of your contribution that is more than the value of the benefit you receive." The IRS calls a payment that is partly a contribution and partly for goods a quid pro quo contribution. A Love Paks order is not structured that way — you pay the shelf price and get the product. Love Brands does not provide tax advice; ask your own tax professional about your situation.

Using a referral link, and what to do if you lost it

The link is the entire mechanism. There is no code to type at checkout and no box to tick, so the habit that protects the credit is simple: open the link on the device you are going to check out on, and place the order from the pages it opens.

If you cannot find the link

Ask the organization. They hold it. A coach, a booster-club treasurer, a PTO chair or a development coordinator can resend it in a minute.
Search your own inbox for the group's name plus "Love Paks" or "Loads of Love." Fundraiser links are usually mailed once and then buried.
Check where they announced the campaign — the team app, the class newsletter, the Instagram bio, the printed flyer.
Still stuck? Contact Love Brands with the organization's full name and the state it is in, and ask whether it is enrolled and what its current link is.

If you already ordered without the link

Contact Love Brands with your order number and the organization's name and ask whether the order can be attributed. Whether a past order can be moved is Love Brands' call, not a guarantee this page can make — so treat it as worth asking, not as a fix. Going forward, save the link as a bookmark or a home-screen shortcut so the next order starts in the right place.

Nominate a nonprofit, school or team

Nominating is how a group that has never heard of Loads of Love gets a link. You are not signing anyone up — you are handing Love Brands a name and a contact so it can start the conversation. The organization still has to apply and agree to the terms for itself. The form is on the nominate an organization page.

Loads of Love is built for nonprofits, schools and youth sports organizations. Love Brands confirms eligibility during the application, so nominate the group you actually want to help and let the review sort out the category.

Make the nomination easy to act on. The more of this you can supply, the less back-and-forth there is:

The organization's full legal name, and the city and state it operates in
Its website or main social page, if it has one
A named person who can speak and sign for it, with an email address — a director, principal, club president or treasurer, not a general info@ address if you can avoid it
A sentence on what the group does and what it is currently raising money for

Two more pages are written for the people on the receiving end, and they are worth forwarding along with your nomination: Loads of Love for nonprofits and Loads of Love for youth sports.

Subscribing so it keeps giving back every delivery

A one-time order is credited once. A subscription re-orders on a schedule, so the giving can repeat without you doing anything each time. Set it up the same way you would a single order: open the organization's link, then choose the subscription option. If it matters to the group that every renewal counts for them, ask Love Brands to confirm that in writing before you rely on it — subscribe and save and subscriptions cover the plans themselves.

Pick a frequency from your own arithmetic, not from a default. A pouch holds 39 pre-measured paks and a standard load takes one pak. So:

About 4 loads a week works out to roughly 10 weeks per pouch
About 5 loads a week works out to roughly 8 weeks per pouch
About 7 loads a week works out to roughly 5 to 6 weeks per pouch

Use two paks for a large or heavily soiled load and the pouch goes faster — count those loads as two when you do the math. How many paks per load walks through the dosing.

Treat any earnings figure you encounter anywhere — a table, a slide, a flyer — as an illustration built on an assumed order count and product mix, not a projection of what a particular group will receive.

What Love Paks are, in one minute

Love Paks are pre-measured laundry detergent paks made by Love Brands. A refill pouch holds 39 of them. One pak handles a standard load; use two for a large or heavily soiled load. The formula is plant-based, it is made to work in warm or cold water, and it is made for standard and HE machines — see how Love Paks work and cold-water washing if you want the detail.

There are two Love Paks to choose between, and both give back exactly the same way:

Citrus Flower Blossom — the scented one.
Dye & Scent Free — no dyes and no added fragrance.

If you are deciding between them, fragrance free vs. scented explains what those two labels actually mean. You can also browse the full range or the bundles.

LOVE PAKS is a registered US trademark, USPTO Registration No. 8371488. A trademark registration protects a brand name. It is not a patent, and it says nothing at all about how well the product cleans.

Rose quartz, kept in four separate registers

Love Paks are rose quartz infused. That single fact gets stretched in four different directions, so here they are pulled apart and labeled. Mixing them is how a brand story turns into a claim it cannot support.

Register	What can honestly be said
Historical fact	Rose quartz is the pink variety of quartz, and people have cut, carved and worn it as an ornamental stone for a very long time.
Cultural belief	In crystal-lore traditions, rose quartz is widely associated with love and compassion. That is a belief people hold and pass on — describing the belief accurately is not the same as endorsing it.
Love Brands brand philosophy	Love Brands infuses its paks with rose quartz because love is the idea the company is built around. This is the brand's own stated intent, in its own voice.
Scientifically demonstrated	Nothing. No cleaning benefit and no effect on a person has been demonstrated for the rose quartz, and Love Brands publishes that it makes no health, medical or physiological claim.

One naming note, because it causes confusion: the Aura Frequency Starter Pack is a separate product. "Frequency" there is a product-line name, not a description of what the rose quartz does. What rose quartz is goes further into the stone itself.

What a load costs — do the arithmetic yourself

Prices move, so learn the sum instead of memorizing a number. Take the price of the pouch on the product page and divide it by 39. That is your cost per standard load. A large or heavily soiled load takes two paks, so it costs twice that. If a multi-pouch bundle is discounted, divide the bundle price by the total pak count rather than assuming the per-load figure carries over from a different bundle size.

The current prices are on the product pages themselves — Citrus Flower Blossom and Dye & Scent Free — and the multi-pouch options are in bundles.

What happens after you nominate an organization

Nominating starts a process the organization has to finish. You hand Love Brands a name and a contact; from there the group decides for itself whether to take part, and Love Brands decides whether to accept it.

The terms come from Love Brands, not from this page. Before an organization promotes a link to its supporters, it should have in writing: the give-back rate, which orders count and how net sales are calculated, how and when it gets paid, and what reporting it will receive. Ask Love Brands for those in writing rather than working from a number someone remembers.

Three honest caveats. Nominating does not obligate the organization to join, and plenty of groups decide the timing is wrong. Love Brands can decline a nomination. And this page does not promise a turnaround time — if you want to know where a nomination stands, the fastest route is to ask the organization directly, since they are the ones being contacted.

More answers to the practical questions are collected in the Love Brands FAQ.

Questions people ask before they order

Does ordering through an organization's link cost me more?

No. The price is the same whether you use a link or not. The give-back is paid by Love Brands out of net sales; it is not added to your total.

Can I deduct my Love Paks order as a charitable donation?

No. It is a purchase — you pay for detergent and you receive detergent. The give-back is paid by Love Brands to the organization you chose, not by you. IRS Publication 526 explains that a benefit you receive reduces what is deductible. Love Brands does not provide tax advice; ask your tax professional about your own situation.

What if I forgot to use the link?

Contact Love Brands with your order number and the organization's name and ask whether the order can be attributed. It may not be possible, so bookmark the link for next time rather than counting on a correction.

How much does the organization actually receive?

Love Brands states the Loads of Love give-back as 20% of net sales from orders placed through the organization's link. If a group has been quoted a different rate, or needs to know exactly which orders count, ask Love Brands to confirm the rate and the definition of net sales in writing.

Can I nominate a school or a youth sports team, not just a registered charity?

Yes — Loads of Love is built for nonprofits, schools and youth sports organizations. Love Brands confirms eligibility during the application, so nominate the group and let the review decide.

Does a subscription keep giving back on every delivery?

Start the subscription from the organization's link, the same way you would a one-time order. If it matters that every renewal counts for that group, ask Love Brands to confirm it in writing before you rely on it.

Which Love Paks should I choose if I want to support a cause?

Either. Citrus Flower Blossom is the scented version and Dye & Scent Free has no dyes and no added fragrance. Both come 39 paks to a pouch and both give back the same way, so pick on scent, not on the fundraiser.

Is the give-back the same thing as the Loads of Love donation item?

No. The give-back is paid by Love Brands and is triggered by ordering through a referral link. The Loads of Love donation item is a separate product you add to your cart, and it is money you add on top of your order. Two different mechanisms — do not read a claim about one as a claim about the other.

Shop with your organization's link, or nominate one

If you have the link, open it and shop from there. If you do not, ask the group for it — or nominate a nonprofit, school or team so it has one for the next fundraiser. You can also shop the full range, or read the program from the organization's side at nonprofits and youth sports.

Frequently asked questions