How it works
Laundry is care. We named it after the stone that means it.
One pre-measured Pak. Thirty-nine loads in a pouch. Nothing to pour, nothing to measure, nothing sticky under the sink.
Three steps. That's the whole system.
No cap to fill, no scoop, no guessing.
Pak first
Drop one Love Pak directly into the empty drum, before you add the laundry. That order matters — put it in last and it can end up trapped in dry fabric instead of dissolving in the water.
Then the laundry
Load your clothes on top and close the door. One Pak for a standard load. Two for a large or heavily soiled one.
Run your usual cycle
Warm or cold, standard machine or high-efficiency. You don't have to change anything about how you already wash.
The unglamorous part: it has to actually clean.
A Love Pak is a single, pre-measured dose of detergent. Not a diluted version, not a sample — the amount one load needs, sealed in a film that dissolves in the wash.
Most people over-pour liquid detergent, because the cap has three fill lines and none of them are visible once it's coated in residue. Too much detergent doesn't clean better. It leaves residue in the fibres, which holds smell and stiffens towels.
A pre-measured dose removes that variable entirely.
Works in cold. Works in your machine.
Love Paks are compatible with warm and cold cycles, in both standard and high-efficiency machines.
Most laundry doesn't need hot water, and washing cold is easier on fabrics — so you can keep the routine you already have.
The question everyone asks
And then there's the rose quartz.
You've probably been waiting for this bit. It's in the name. It's why the Pak is the colour it is. And it is, reasonably, the first thing people raise an eyebrow at.
Nine thousand years of a pink stone
Only what the record actually supports.
Some of the earliest known rose quartz beads come from Mesopotamia — the region that is now Iraq. People were shaping it and wearing it before writing existed.
Assyrian craftsmen were making rose quartz jewellery, and it travelled along the same routes as the era's other valued stones.
Quartz appears throughout the ancient world in beadwork and ornament, in collections held by museums today.
Rose quartz became one of the most recognisable stones in jewellery and interiors, and picked up a strong association with love, tenderness and care.
It's in the name of a laundry detergent. We'll explain.
A stone long associated with love and care
Across a lot of different cultures and a very long stretch of time, rose quartz has been associated with affection, tenderness and care. It has turned up in things people gave each other and things they kept close.
That's a cultural association, not a medical one — and we're going to be precise about the difference on the next screen.
One more thing worth knowing: the pink isn't a dye. It comes from microscopic mineral fibres inside the quartz, finer than a wavelength of light, that make up a fraction of a percent of the stone.
Why the rose quartz is in the name
People ask, so here is the whole answer.
The cleaning comes from the formula. The pre-measured dose, the film that dissolves in water, the detergent inside it — that is the part that gets your clothes clean, and it is the part we engineered.
The rose quartz is the intention. It is our name, our colour and the reason the Pak looks the way it does. Rose quartz has been associated with love and care for thousands of years, across a lot of different cultures — and laundry is one of the most repeated acts of care there is. Putting those two things together is the whole idea of Love Brands.
We put it on the front of the pouch so we would have to keep meaning it. That is what turns a chore into something done on purpose — a ritual rather than a task.
You do this for people. Usually without being thanked.
Someone's uniform. Someone's favourite shirt. The towels. The sheets nobody notices until they're clean.
Laundry is the least ceremonial act of care there is, and one of the most frequent. Love Paks doesn't make it profound. It makes it take two seconds and feel like it was done on purpose.
Love Paks vs. the jug
Only things we can actually show you.
| Feature | Love Paks | Liquid in a jug |
|---|---|---|
| Pre-measured dose | Yes | You pour it |
| Measuring cap to rinse | None | Yes |
| Standard & HE machines | Yes | Varies by product |
| Warm or cold | Yes | Varies by product |
| Loads per unit | 39 per pouch | Varies |
| Dye- and fragrance-free option | Yes | Varies by brand |
How to use them
- Drop one Love Pak directly into the empty drum, before adding your laundry.
- Add your clothes on top and close the door.
- Run your usual cycle — warm or cold.
How many? One Pak for a standard load. Two for a large or heavily soiled load.
Storage. Keep the pouch closed, in a cool dry place, out of reach of children and pets. Love Paks are concentrated detergent.
Will it work in my machine?
Questions
What are Love Paks?
Pre-measured laundry detergent Paks. One Pak, one load. 39 per pouch.
Where does the Pak go?
Directly into the empty drum, before the laundry.
How many do I use?
One for a standard load. Two for a large or heavily soiled load.
Does it work in cold water?
Yes — warm or cold.
Will it work in my machine?
Standard and high-efficiency, front- or top-loading.
Do I need fabric softener?
That's your preference; Love Paks doesn't require one.
Why is there rose quartz in the name?
It's our identity. Rose quartz has been associated with love and care for thousands of years, and laundry is one of the most repeated acts of care there is.
Does the rose quartz clean my clothes?
The cleaning comes from the detergent formula. The rose quartz is the intention behind the brand — our name, our colour, and the reason we think of laundry as an act of care.
What does rose quartz represent?
Across many cultures and a very long stretch of time it has been associated with love, tenderness and care. That is the meaning we brought into an everyday routine.
Why is rose quartz pink?
Microscopic mineral fibres inside the quartz — related to dumortierite — make up a fraction of a percent of the stone and give it its colour.
What's the difference between the two formulas?
Citrus Flower Blossom has a light citrus scent. Dye & Scent Free has no dyes and no added fragrance.
Are they safe around children?
They're concentrated detergent. Store closed, cool, dry and out of reach of children and pets.
How long does a pouch last?
39 loads — roughly two months for a typical household.
Two formulas. Thirty-nine loads. One decision.
Citrus Flower Blossom, or nothing added at all.
