Loads of Love: Every Load Gives Back

Loads of Love is Love Brands' give-back program. A participating nonprofit, school or youth sports organization shares a unique referral link, and when supporters buy Love Paks laundry detergent paks through it, a set share of eligible net sales goes back to that organization. Shoppers pay the normal price, organizations hold no inventory, and reporting and payment follow the schedule in the organization's agreement. It is unrelated to the local laundry-assistance charities that share the name.

This page explains the mechanics rather than the mood: how an order gets attributed to an organization, what "eligible net sales" actually means, what a group has to do to join, how the give-back differs from the donation item in the cart, and how all of that compares with simply writing a check.

What Loads of Love is — and what it is not

Love Brands makes Love Paks, pre-measured laundry detergent paks sold in refill pouches. Loads of Love is the referral program attached to those products. An organization enrolls, receives a unique link, and shares it with its supporters. Orders placed through that link are attributed to the organization, and a set share of eligible net sales on those orders is paid back to it by Love Brands.

Loads of Love is	Loads of Love is not
A referral give-back program run by Love Brands	A donation made by the shopper
Paid by Love Brands, out of the sale, to the organization	A tax-deductible gift from the shopper
Triggered by orders placed through the organization's link	A discount code or a coupon
Governed by a written agreement with each partner	A resale fundraiser — no group buys, stores or ships product
Calculated on eligible net sales	Automatic on every order placed anywhere on the site

"Every load gives back" is the program's tagline, and it is worth being precise about what sits behind it. The give-back attaches to orders placed through a participating organization's link, and it is calculated on eligible net sales rather than on the sticker price. An order placed without a link is simply a detergent order.

A note on the name

"Loads of Love" is a name used by a number of unrelated local laundry-assistance charities, church laundry ministries and community wash programs around the United States. Love Brands' Loads of Love is a retail give-back program and is not affiliated with any of them. If you were looking for free laundry services in your area, this is not that program.

How one laundry order turns into funding for a cause

An organization applies and signs a written agreement with Love Brands. The agreement sets the give-back rate, the definition of eligible net sales, the payment schedule and the term.
Love Brands issues the organization a unique referral link.
The organization shares that link — in a newsletter, a team group chat, a social post, a QR code on a flyer at a game.
A supporter opens the link and buys Love Paks at the normal published price. There is no surcharge for using a link.
The order is attributed to that organization.
Love Brands calculates the give-back on eligible net sales for the period; reporting and payment follow the schedule set out in the organization's agreement.

Nothing in that sequence requires the organization to handle money, stock, packing or shipping. The supporter's order is placed with Love Brands, not with the organization.

What "eligible net sales" means

Net sales is not the same number as the total on a customer's receipt. Net sales is what remains after the things that reduce a sale are subtracted from it. In practice that normally means:

Subtract discounts and promotional codes actually applied to the order.
Subtract refunds, returns, chargebacks and cancelled orders.
Exclude shipping charges and sales tax, which are not product revenue.
Exclude gift-card purchases and any add-a-donation line, which are not product sales either.

This is why the give-back on a $40 order is not calculated on $40 if $6 of that was a promo discount and $4 was shipping. The definition that actually governs a Loads of Love partnership is the one written into that partner's agreement — read it before you quote a number to your supporters, and check it against the reporting you receive.

Who can join: nonprofits, schools, youth sports and community groups

The program is built for groups that already have a list of people who like them and no easy way to monetize that goodwill. Category examples, not named partners:

A regional animal rescue or shelter
A youth soccer, baseball, hockey or swim club
A school PTA, PTO or athletic booster club
A food pantry, a domestic-violence shelter or a community aid group
A church, temple or faith community group
A scout troop, band program or drama club

Applications generally ask for the organization's legal name, its tax identification number where it has one, a mailing address, a person authorized to sign on the organization's behalf, and where funds should be sent. The program is aimed at nonprofits, schools, youth sports clubs and community groups alike, and whether a particular group qualifies is settled during the application rather than by any rule published here. Tax status is worth sorting out early either way: it affects how the money is treated once your organization receives it, and it determines whether a supporter's separate cash gift to you could ever be deductible.

Before you run any percentage-of-sales fundraiser

This applies to Loads of Love and to every other give-back program your organization might be offered. Arrangements where a business advertises that buying its product will benefit a charity are regulated in some states, and the obligations often fall on both sides.

California is the clearest example. Under California Government Code section 12599.2, a business that is regularly engaged in trade or commerce but represents that purchases will benefit a charity is a "commercial coventurer." Before making that public representation it must have a written contract with the charitable organization, signed by two officers of that organization. It must register with the Attorney General and pay an annual fee unless it qualifies for the exemption, and the exemption requires transferring all funds to the charity within 90 days of the campaign starting and at 90-day intervals after that, with a written accounting each time so the charity can verify that the representations made to the public were accurate.

Separately, the BBB Wise Giving Alliance's Standards for Charity Accountability set an expectation for what a cause-marketing promotion should disclose at the point of solicitation: the actual or anticipated portion of the purchase price that will benefit the charity, the duration of the campaign, and any maximum or guaranteed minimum contribution amount.

Three questions worth asking any brand, including this one, before you promote its link:

What exactly is the rate, and what is it a percentage of — is it the order total, or net sales after discounts, shipping, tax and refunds?
Is there a cap, a minimum, or an end date?
Will we have a written agreement, and how does the arrangement work in the states where our supporters live?

What supporters get: Love Paks, shipped direct

The supporter side is deliberately unremarkable — you buy laundry detergent and it arrives. Love Paks are pre-measured paks that go straight into the drum.

Attribute	Love Paks
Paks per pouch	39
Dose	One pak per standard load; two for a large or heavily soiled load
Formula	Plant-based
Water temperature	Warm or cold
Machines	Standard and high-efficiency (HE)
Format	Refill pouch
Also in the pouch	Rose quartz infused

There are two Love Paks SKUs. Citrus Flower Blossom is the scented one. Dye & Scent Free has no dyes and no added fragrance, which is the one to pick if someone in the house would rather not smell the laundry. You can shop Love Paks in either.

LOVE PAKS is a registered United States trademark: USPTO registration number 8371488, International Class 003, registered July 28, 2026. A trademark registration is a right in the product name. It covers what the product is called, not how it is made, and it is not a statement about the formula.

How to work out cost per load

Pouch price on its own tells you very little, because pouches hold different counts and loads take different doses. The arithmetic is:

Cost per load = pouch price ÷ number of loads the pouch will actually do

Worked example, for illustration only — this is arithmetic, not the current price. If a 39-pak pouch cost $40.00 and you used one pak per load, that is 39 loads, or about $1.03 a load. If you ran everything as a large load at two paks, the same pouch does about 19 loads, or roughly $2.05 a load. Doubling the dose doubles the cost per load, so the honest comparison between any two detergents is per load at the dose you actually use, not per container. Check the live price on the product page before you run the numbers for yourself.

About the rose quartz — four registers, kept apart

Love Paks are rose quartz infused, and that raises a question people are right to ask. Four different kinds of statement get tangled together in this category, so here they are separated:

Historical fact. Rose quartz is a pink variety of quartz. Humans have carved, polished and worn it as an ornamental stone for thousands of years.
Cultural belief. In modern crystal traditions, rose quartz is widely associated with love, calm and self-compassion. That is a belief many people hold and find meaningful. It is a belief, not a finding.
Love Brands' brand philosophy. Love Brands chooses to infuse rose quartz into Love Paks and builds its brand around care and intention. That is a decision the company has made about its product and its story, and it is offered as such.
Scientifically demonstrated. Nothing. There is no scientific evidence that rose quartz affects health, mood, the body, or how clean your clothes come out. The cleaning is done by the detergent. Love Brands makes no health, medical or physiological claim about Love Paks, and this page does not make one either.

The same separation applies to the word "frequency." In physics, frequency is a measurable property of a wave, counted in hertz. In wellness language it is used as a metaphor. Love Brands uses the metaphor in its branding. No physiological or cleaning effect has been demonstrated, and none is claimed here. If you want the detergent and not the story, the detergent works the same either way.

What organizations get: a link, a written agreement and reporting

Love Brands provides	The organization provides
A unique referral link tied to the organization	The audience — a list, a roster, a congregation, a group chat
A written agreement setting the give-back rate, the eligible-net-sales definition, the payment schedule and the term	A named person who owns the campaign internally
Attribution of the orders placed through that link	Payment details and an authorized signer
Reporting and payment on the schedule set out in that agreement	Accurate representations to supporters
The sale itself — supporters order from Love Brands, not from the organization	Nothing to buy, store, pack or ship

One point of order that matters when a treasurer asks: the signed agreement and the reporting it provides for are the record. Reconcile against those, not against a running figure on a screen.

Three things not to promise your supporters

A rate you have not read on your own agreement. Quote the figure from your signed agreement and the reporting you receive, not from a marketing page or a screenshot from another group.
A projected total. "If everyone buys one pouch we'll raise $X" is a forecast, and it will be read as a promise. Report what your own reporting actually shows, after the fact.
The word "donation." Supporters are buying detergent. Calling their purchase a donation misstates both the transaction and its tax treatment.

Loads of Love compared with donating cash directly

A give-back program is not strictly better than a direct gift, and pretending otherwise makes it harder to trust the parts that are genuinely good. Here is the honest comparison.

	Buying through a Loads of Love link	Giving cash directly
What the supporter pays	The normal product price	Whatever they choose
What the supporter receives	Laundry detergent they were going to buy anyway	Nothing material
Share reaching the organization	A set share of eligible net sales	Effectively all of it, less any processing fee
Supporter's tax position	A purchase, not a charitable contribution	Potentially deductible if the recipient qualifies; for 2026 a limited deduction is available to non-itemizers as well as itemizers
Effort for the organization	Share a link; no inventory, no handling of funds from buyers	Run an ask, process gifts, acknowledge donors
Reach	Works on people who will not write a check	Works on people who already give
Predictability	Depends on order volume; recurring orders smooth it	Lumpy, campaign-driven

The arithmetic, shown openly and with the rate left as a placeholder rather than a published figure: on an eligible net sale of $40 at a give-back rate of R, the organization receives $40 × R. Run the rate from your own agreement through that expression rather than a figure quoted anywhere else. Because R is a fraction of the sale, a cash gift the size of the order will always put more in the organization's hands than the give-back on that order does. What the purchase adds is a supporter who spent nothing extra, got 39 loads of detergent, and can repeat it every month without ever being asked for money again. The rate is the one stated in the organization's agreement, and that is the only number a partner should publish.

On tax: your order is a purchase, not a donation — the give-back is paid by Love Brands to the organization you chose. IRS Publication 526 is explicit that when you receive a benefit in return for a contribution, you can deduct only the amount that exceeds the value of what you received; if you paid $40 and received $40 of detergent, there is no excess. Love Brands does not provide tax advice; ask your tax professional about your own situation.

Other ways to support a nonprofit without donating money

If the reason you are here is that you want to help a cause and cash is tight, a give-back purchase is one option among several. The others are worth knowing.

Redirect spending you already do. Give-back programs like this one convert a purchase you were making anyway into funding. The ceiling is low per order, but the friction is close to zero and it repeats.
Volunteer. The IRS is clear that you cannot deduct the value of your time or services, or income lost while volunteering unpaid. You may be able to deduct unreimbursed out-of-pocket costs directly connected to the service — the charitable standard mileage rate is 14 cents per mile, plus parking and tolls, and uniforms unsuitable for everyday wear. Keep records, and see IRS Publication 526.
Give skills instead of money. Bookkeeping, grant writing, photography, translation, a website, an afternoon of legal or IT help. Small organizations buy these at a real cost.
Give goods they have actually asked for. Ask first. Unsolicited in-kind donations frequently cost a nonprofit more to sort, store and dispose of than they are worth.
Check for an employer match or workplace giving program. Many employers will match a gift, and some will make a payment for volunteer hours logged.
Amplify. Share the organization's link, leave an honest review, introduce a second household, put a QR code on the team flyer. Reach is a donation of a kind.
Make it recurring. Predictable support is worth more to a budget than the same total arriving in one unpredictable lump. If you have already picked an organization, you can subscribe and keep giving back every delivery rather than remembering to reorder.

The give-back on an order versus the add-a-donation product

There are two separate mechanisms on this store, they are calculated differently, and conflating them is the single most common way a well-meaning fundraiser ends up making a false statement.

	The give-back on an order	The Loads of Love donation item
What triggers it	Buying Love Paks through an organization's link	Adding the donation item to your cart
Who funds it	Love Brands, out of the sale	You, on top of your order
What it is based on	A set share of eligible net sales	The amount you chose to add
What the organization receives	The give-back stated in its agreement	The amount you add goes to the organization you selected, less any payment-processing cost the agreement provides for
Does the shopper pay extra?	No	Yes — that is the point

The two are calculated separately. A donation you add is not a product sale, so it is not part of the eligible net sales the give-back is computed on, and it is not counted twice. If you are a partner organization, confirm in writing whether any payment-processing cost is deducted before an added donation is transferred, so that whatever you tell your supporters is accurate.

Whether an added donation is deductible for you as the shopper depends on facts including who receives the payment and whether the recipient is a qualified organization — see IRS Publication 526 and ask your tax professional. Love Brands does not provide tax advice.

Two ways to start: support an organization, or bring one in

If you want to support a cause

Use the link the organization gave you, then buy as you normally would. If you do not have a link, ask the group directly — a team manager, a development coordinator, whoever sends the newsletter. Without a link there is nothing to attribute the order to. Once you have one, you can shop Love Paks at the normal price and the give-back happens on the back end.

If you want to bring Loads of Love to your organization

Start by reaching out through the Love Brands contact page with your organization's legal name, what it does, roughly how many supporters you can reach and who is authorized to sign. Ask for the agreement before you promote anything, read the give-back rate and the eligible-net-sales definition in it, and confirm how the arrangement works in your state. If it helps to know the company behind the program first, here is who Love Brands is.

Loads of Love: common questions

How much of my order goes to the organization?

A set share of eligible net sales, at the rate stated in that organization's agreement with Love Brands and in the reporting that agreement provides for. The agreement is the source to quote from rather than any marketing page — ask the organization, or ask Love Brands directly.

Do I pay more when I buy through an organization's link?

No. The give-back is paid by Love Brands out of the sale. Supporters pay the normal published price.

Is my Loads of Love purchase tax deductible?

No — your order is a purchase, not a donation, and the give-back is paid by Love Brands rather than by you. IRS Publication 526 states that where you receive a benefit in return for a contribution, only the amount above the value of that benefit can be deducted, and a detergent order at its normal price leaves no excess. Love Brands does not provide tax advice; ask your tax professional about your own situation.

Which orders count toward the give-back?

Orders placed through the organization's referral link, calculated on eligible net sales — that is, after discounts, refunds, returns and cancellations, and excluding shipping and tax. The definition that governs is the one written into the partner's agreement, which is also what the reporting is reconciled against.

Can a school or a youth sports team join, or does it have to be a registered nonprofit?

Nonprofits, schools, youth sports clubs and community groups are all within the scope of the program, and eligibility for a specific group is confirmed during the application. Tax status still matters for what happens after the money arrives, so check with whoever handles your organization's finances before you start promoting a link.

Is this the same as the Loads of Love laundry charity in my town?

No. Several unrelated local charities, laundry ministries and community wash programs use the name "Loads of Love." Love Brands' Loads of Love is a retail give-back program tied to Love Paks purchases and is not affiliated with any of them.

How and when does an organization get paid?

Reporting and payment follow the schedule set out in the signed agreement, covering the period's eligible net sales and the give-back due. Reconcile against that reporting rather than against a running figure on a screen.

What is the difference between the give-back and the donation item in the cart?

The give-back is funded by Love Brands out of the sale and is a set share of eligible net sales. The donation item is funded by you, on top of your order, and the amount you add goes to the organization you selected, less any payment-processing cost the agreement provides for. They are separate mechanisms and should never be described as one.

Does subscribing keep the give-back going?

A subscription places a new order each cycle, and orders attributed to an organization continue to generate the give-back at the rate stated in that organization's agreement. Recurring support is easier for an organization to budget against than one-off campaigns, which is the main practical argument for it.

Frequently asked questions

How much of my order goes to the organization?

Do I pay more when I buy through an organization's link?

No. The give-back is paid by Love Brands out of the sale. Supporters pay the normal published price.