What Is In Love Paks

This page explains what is in Love Paks — and, just as importantly, what we have not published yet. Everything below is either a fact we can stand behind or a limit we are naming on purpose. Where we do not have something in writing, we say so instead of filling the space.

What we can confirm today

Love Paks are pre-measured laundry detergent paks made by Love Brands.
Each refill pouch contains 39 paks.
One pak washes a standard load. Use two for a large or heavily soiled load.
The formula is plant-based.
They work in warm or cold water.
They are compatible with standard and high-efficiency (HE) machines.
They are rose quartz infused.
There are two formulas: Citrus Flower Blossom (scented) and Dye & Scent Free (no dyes, no added fragrance).
LOVE PAKS is a registered US trademark — USPTO registration 8371488, class 003, registered July 28, 2026.

That is the complete set of product statements we are willing to make on this page. If a claim is not on that list, we have not published the evidence for it.

The two formulas

Formula	Scent	Dyes	Paks per pouch
Citrus Flower Blossom	Scented	Yes	39
Dye & Scent Free	No added fragrance	No dyes	39

Both are plant-based, both come in the same refill pouch format, and both are dosed the same way. The difference between them is dye and fragrance — nothing else about how you use them changes.

One point of precision: "no added fragrance" is not the same as "odorless." A formula with no fragrance added to it can still carry a faint smell of its own raw materials. That is normal and it is not a defect.

What we have not published yet

Love Brands has not published a full ingredient list for Love Paks. We are stating that plainly, because a vague answer here is worse than an honest gap.

There is also a legal dimension to it. California's Cleaning Product Right to Know Act of 2017 (SB 258) covers general cleaning products, and laundry detergent is one of them. For a covered product, the manufacturer is required to publish on its website, in an electronically readable format:

every intentionally added ingredient, listed by weight predominance, with its Chemical Abstracts Service (CAS) number and its functional purpose;
nonfunctional constituents present at 0.01 percent or above (0.001 percent or above for 1,4-dioxane);
fragrance ingredients that appear on a designated list, fragrance allergens identified under EU regulations, and other fragrance ingredients at 0.01 percent or above;
links to the designated lists and to the safety data sheet.

The website disclosure requirement took effect January 1, 2020, and the product label requirement on January 1, 2021.

We intend to publish that disclosure and to put it on this page when it exists. It is not in place today. Until it is, we will not summarize, paraphrase, or estimate our ingredient list, because a partial list that reads like a complete one is its own kind of misleading.

How a laundry pak works

The section below is general. It explains what these ingredient categories do in laundry detergents as a class. It is not a statement about which of them are in the Love Paks formula, or in what amount — that is precisely the part we have not published.

The film

A pak is a measured dose of detergent sealed inside a thin, water-soluble film. The film has one job: keep the dose intact and dry until it meets water, then dissolve and release it. That is what removes the measuring cup, the guesswork, and the drips down the side of a jug. It also means the paks have to stay dry — wet hands will start dissolving the film before the pak ever reaches the drum.

We have not published which film we use. Films for laundry paks are commonly made from polyvinyl alcohol (PVA or PVOH), and how completely that material breaks down after it leaves the washing machine is an open, actively debated question. We are not going to take a position on our own product's behalf without data we can show you.

Surfactants

Surfactants are the part of any detergent that actually does the cleaning. A surfactant molecule has two ends: one attracted to water, one attracted to oil and grease. In the wash, those molecules surround an oily soil, lift it off the fiber, and hold it suspended in the water so it rinses away instead of settling back onto the fabric. Surfactants also lower the surface tension of the water so it can wet the fabric properly in the first place. Without a surfactant there is no cleaning; most of the rest of a detergent exists to help the surfactants work or to protect the fabric while they do.

Enzymes

Enzymes are proteins that break specific kinds of soil into smaller pieces water can carry away. Each type has a narrow job. Proteases work on protein soils — blood, grass, egg. Amylases work on starches. Lipases work on fats and oils. Mannanases work on the gums used as thickeners in foods. They act on the soil, not on the fabric, and they are one of the main reasons a modern detergent can clean well at lower temperatures: an enzyme keeps working in cold water where some other chemistry slows down.

Dyes and fragrance

Neither one cleans anything. A dye gives the detergent its color. A fragrance gives the product and the fabric a scent. They exist for how a product looks and smells — which is a real reason to want them, and a real reason to avoid them. That is the entire difference between our two formulas.

Rose quartz, and what we do not claim about it

Love Paks are rose quartz infused. That is a description of what goes into the product.

Here is what we do not say about it. We do not claim that rose quartz cleans your clothes, improves the wash, or produces any effect on your health, your mood, your energy, or your body. If you like that it is there, that is a good enough reason on its own. It is not a performance claim and we will not dress it up as one.

One clarification, because the names get mixed up: the Aura Frequency Starter Pack is a separate product with its own listing. "Frequency" is the name of that product line. It is not another word for the rose quartz in Love Paks, and buying Love Paks is not buying that.

Dosing, machines, and storage

One pak per standard load. Two for a large load or for heavily soiled items. As with any laundry pak, place it in the empty drum first, add the laundry on top, then start the machine — not in the dispenser drawer.

Warm or cold water both work. Standard and HE machines both work.

Keep the pouch closed and the paks dry, and handle them with dry hands. Store them out of reach of children and pets, the same as you would any laundry detergent.

Who makes Love Paks

Love Brands. Our founder is Rev. Andrew Rupnow, MBA, M.Msc., who has spent more than 15 years in the commercial laundry industry. LOVE PAKS is a registered US trademark (USPTO registration 8371488, class 003, registered July 28, 2026). A trademark is a right in a name. It is not a statement about the formula, and we will not present it as one.

Separately, through Loads of Love, 20% of net sales from a participating organization's link goes to that organization. That is a giving program, not an ingredient claim, and it is explained on its own page.

What we will not claim here

Health or skin claims. We do not claim that Love Paks treat, prevent, or help any skin or medical condition. Dye & Scent Free is defined by what it leaves out, not by what it does for you.
Emotional or physiological effects. We do not claim the product changes how you feel.
Unqualified "biodegradable" or "eco-friendly." Some of our older product copy uses those words. Under the FTC Green Guides, an unqualified biodegradable claim means the entire product breaks down completely within roughly a year under customary disposal conditions, and unqualified general claims like "eco-friendly" are discouraged outright. We have not published testing that meets that bar. We are reviewing where that language still appears on the site and pulling it back to what we can support.
Patents. We hold a trademark. A patent is a different thing, and we are not going to blur the two.
Certifications we have not earned. If a seal is not on this page, assume we do not hold it.

If you need to check a specific ingredient

If you avoid a particular ingredient, we cannot answer that from a published list today, and we are not going to guess on your behalf. Write to us through the contact page, name the ingredient you are asking about, and we will either give you a direct answer or tell you we do not have one yet.

Last reviewed: September 10, 2026. This page changes when the facts change. When the full ingredient disclosure is published, it will appear here and this line will say so.

Frequently asked questions

Where is the full ingredient list for Love Paks?

It is not published yet, and we are not going to pretend otherwise. California's Cleaning Product Right to Know Act of 2017 (SB 258) covers laundry detergent and requires a manufacturer to publish its intentionally added ingredients by weight predominance, with CAS numbers and functional purposes, along with certain nonfunctional constituents, fragrance information, and links to the safety data sheet. That website requirement took effect January 1, 2020. We intend to publish that disclosure and put it on the ingredients page when it exists. Until then we will not summarize or estimate the list, because a partial list read as a complete one is misleading.

What is the difference between Citrus Flower Blossom and Dye & Scent Free?

Dye and fragrance. Citrus Flower Blossom is scented. Dye & Scent Free has no dyes and no added fragrance. Both are plant-based, both come 39 paks to a refill pouch, and both are dosed and used the same way. Note that 'no added fragrance' is not the same as odorless; a formula with no fragrance added can still carry a faint smell of its own raw materials.

What does the film around a laundry pak do?

It is a thin water-soluble film whose only job is to hold a measured dose of detergent intact and dry until it meets water, then dissolve and release it. That is what removes the measuring step. It also means paks must be kept dry and handled with dry hands. We have not published which film we use. Films for laundry paks are commonly made from polyvinyl alcohol (PVA/PVOH), and how completely that material breaks down after it leaves the machine is an open question we are not going to take a position on without data we can show you.

What does a surfactant actually do?

A surfactant molecule has one end attracted to water and one attracted to oil and grease. In the wash it surrounds an oily soil, lifts it off the fiber, and holds it suspended in the water so it rinses away instead of settling back onto the fabric. Surfactants also lower the water's surface tension so it can wet the fabric properly. They are the part of any detergent that does the cleaning.

What do enzymes do in laundry detergent?

Enzymes are proteins that break specific soils into smaller pieces water can carry away. Proteases work on protein soils like blood, grass and egg; amylases on starches; lipases on fats and oils; mannanases on food gums. They act on the soil, not the fabric, and they are a large part of why a modern detergent can clean well in cold water. This is a general explanation of the ingredient category, not a statement about which enzymes are in our formula.

Can you tell me whether Love Paks contain an ingredient I need to avoid?

Not from a published list today, and we are not going to guess. We do not make skin-safety or medical claims about either formula. If you avoid a specific ingredient, contact us and name it, and we will give you a direct answer or tell you plainly that we do not have one yet.

Does the rose quartz do anything?

Love Paks are rose quartz infused, which is a description of what goes into the product. We do not claim it cleans your clothes, improves the wash, or affects your health, mood, energy or body. Also, the Aura Frequency Starter Pack is a separate product with its own listing; 'frequency' is that product line's name, not another word for the rose quartz in Love Paks.

How many paks do I use, and will they work in my machine?

One pak for a standard load, two for a large or heavily soiled load. Place the pak in the empty drum first, then add laundry on top. They work in warm or cold water and in both standard and HE machines. Each refill pouch holds 39 paks.