Image Licensing Policy
LOVE BRANDS IMAGE LICENSING POLICY
Love Brands Products | www.lovepaks.com
INTRODUCTION
Love Brands (the "Company") develops, manufactures, and sells innovative wellness cleaning products and supplies, which the Company sells through distribution centers, spas, yoga studios, Love Brands stores, online retailers and other premium retail settings. The value and quality of the Company's products are reflected in the Company's brand, in which our customers and the public have developed confidence. The purpose of the following licensing policy (referred to as the "Policy"), is to ensure that the Company maintains its integrity, quality and associated brand goodwill.
THE LICENSING POLICY
The Company has determined that its goal of establishing itself as a provider of industry-leading wellness cleaning products and supplies is best served by offering the products only to those accounts that promote the Company's premium brand image in a way that is consistent with the Company's business strategy and branding guidelines. The Company has determined that this goal is undermined by allowing accounts to "free ride" on the brand goodwill and on the special service and support relationship that the Company has developed by distributing its products through spa and premium retail settings. The Company therefore has unilaterally determined that it will only sell its products to authorized accounts.
Accounts that engage in any of the following imaging practices will be deemed unauthorized and, at the Company's sole discretion, may not receive future shipments of the Company's products:
• Using any Love Brands provided product imagery prior to said product's launch date. Using product images other than those provided by the Company unless those images were formally approved by the Company.
• Revising Love Brands approved product imagery in any manner, including editing product dimensions or grouping single product shots into a group product shot, without formal approval from the Company.
• Revising Love Brands approved logos by changing its color, adding additional elements to the logo, reproducing the logo in another font, or any other modification.
• Using any Love Brands provided imagery in relation to any brand other than Love Brands.
• Failing to provide final web page proofs for the Company's approval prior to going live on the wholesale account's website.
The Company strongly believes that each of these practices is likely to damage the investment that the Company has made in offering high-quality branding and positioning that reflects its high level of service and commitment to quality. This list is not exhaustive, and the Company reserves its right to exercise its own independent discretion as to the accounts with whom it will deal.
THE POLICY IS A NOTICE
The Policy is a unilateral statement of the Company's intent with respect to the type of account it desires to carry covered products. The Policy is not a contract, nor is the Policy an offer to form a contract. The Company is not asking, nor will it accept, any agreement about an account's compliance with this policy.
The Policy simply describes the terms under which the Company may, in its sole discretion, choose to sell covered products to accounts. The Company may in its own discretion at any time modify the terms of the policy.
COMPLAINTS AND COMMENTS
The Company's Education and Account Services Managers and employees are strictly prohibited from discussing the Licensing Policy with any account. Further, our sales representatives and employees are strictly prohibited from seeking or accepting any assurance of compliance with this Policy. All questions regarding the policy should be directed in writing to:
Love Brands · Corporate Counsel · PO Box 121 · Wisconsin Dells, WI 53965
The Company does not seek complaints or comments from its accounts about the image and branding-related practices of any other account, and the Company will not under any circumstances discuss the business dealings of any account with any other account.
